As of 2025, Legacy Shave’s net worth is estimated to be approximately $6 million. This significant valuation reflects the company’s evolution from a sentimental family invention to a widely recognized grooming product, bolstered by a pivotal appearance on Shark Tank. Known for its innovative shaving cream brush attachment, Legacy Shave seamlessly blends nostalgic design with modern functionality, making it a must-have item for grooming enthusiasts.
As of 2025, Legacy Shave’s net worth is estimated to be approximately $6 million. This valuation reflects the company’s growth since its appearance on Shark Tank in 2022, where founders Mike and Dave Gutow secured a $700,000 investment from Lori Greiner in exchange for 95% equity. The company’s flagship product, the Evolution Brush—a shaving brush that attaches directly to a can of shaving cream—has contributed significantly to its success. By 2024, Legacy Shave reported annual revenues of around $1.9 million.
Legacy Shave experienced a major boost in valuation after co-founder Mike Gutow pitched the brand on Shark Tank Season 14. Lori Greiner struck a deal to acquire 95% of the company for $700,000, a move that sparked some initial debate over equity but proved instrumental in scaling the business.
Since the investment, Legacy Shave has expanded its presence in national retailers, online marketplaces, and grooming subscription boxes, significantly increasing brand visibility and revenue. Lori’s expertise in retail and distribution has played a key role in optimizing production and broadening the company’s market reach.
Legacy Shave is a grooming brand known for its patented shaving cream brush attachment, designed to enhance the shaving experience by providing a smoother, more comfortable application. The brand gained widespread attention after appearing on Shark Tank, where it secured a deal with Lori Greiner. By combining nostalgic shaving traditions with modern convenience, Legacy Shave has become a popular choice among grooming enthusiasts.
Legacy Shave was inspired by the Gutow brothers’ late father, who originally conceived the idea years earlier. After rediscovering his prototype, they decided to bring the product to market as a tribute to his legacy—hence the brand’s name.
The innovative brush attachment fits onto any standard shaving cream can, allowing for an even application while lifting hair for a closer shave. It serves as both a practical grooming tool and a nostalgic homage to classic wet shaving traditions.
What Happened to Legacy Shave on Shark Tank?
Legacy Shave gained widespread attention following its heartfelt Shark Tank pitch, during which Mike Gutow paid tribute to his late father’s original vision for the product. The innovative shaving brush attachment impressed multiple Sharks, but it was Lori Greiner who made a bold offer—$700,000 for 95% equity. The deal, which initially shocked viewers, ultimately provided the company with the resources to expand its reach and production capabilities.
Since the episode aired, Legacy Shave has significantly grown its presence, securing product listings on Amazon, Walmart, and its own e-commerce site. With Lori’s backing, the brand has also gained access to valuable promotional opportunities and key retail placements.
How Does Legacy Shave Make Money?
Legacy Shave generates revenue through multiple channels:
- Direct-to-Consumer Sales – Available on their official website and Amazon storefront
- Retail Partnerships – Products are sold at Walmart, specialty grooming boutiques, and various online marketplaces
- Subscription Box Collaborations – Featured in curated men’s grooming boxes
- Gift Set Sales – Popular during holidays, Father’s Day, and special occasions
- Loyal Fanbase & Word-of-Mouth Marketing – The brand’s emotional backstory and innovative design help drive organic growth
With a focus on consumer education and gifting appeal, Legacy Shave continues to thrive in the competitive grooming industry.
