Safiya Nygaard: From BuzzFeed Star to YouTube Sensation
If you’ve ever fallen down a YouTube rabbit hole, binge-watching quirky fashion experiments or deep dives into bizarre internet trends, chances are you’ve come across Safiya Nygaard. From melting down hundreds of lipsticks to trying on outrageous fashion styles from different eras, she has built a unique niche in the online content world. But just how successful is she? Let’s explore her journey, net worth, and personal life.
From BuzzFeed to Building Her Own Empire
Safiya Nygaard was born on July 16, 1992, in Santa Clara, California, making her 32 years old as of 2025.
She first rose to prominence as a production intern at BuzzFeed, eventually becoming a core personality in the popular Ladylike series. However, in 2017, she made a bold career move, leaving BuzzFeed to focus on her own YouTube channel—a decision that ultimately proved to be a game-changer for her career.
Her YouTube channel quickly skyrocketed in popularity, thanks to her in-depth research, engaging storytelling, and witty humor. Whether she’s testing bizarre online shopping hacks or creating unique “Franken-products”, her content is both entertaining and informative, making it incredibly addictive for viewers.
Her ability to blend comedy with deep dives into beauty and fashion trends has set her apart, helping her build a loyal fanbase and solidify her place as one of YouTube’s most influential content creators.
YouTube Success & Growing Influence
Safiya’s YouTube channel has experienced remarkable growth over the years. She hit one million subscribers in 2017, and by the end of that same year, she had tripled her following. By 2018, she reached six million subscribers, and in 2019, she celebrated the major milestone of eight million.
Fast forward to 2025, and her subscriber count has surpassed 10 million, with her videos racking up billions of views.
But her influence extends far beyond YouTube. On Instagram, she boasts over three million followers, where she shares behind-the-scenes content, fashion hauls, and travel snapshots, keeping her audience engaged across multiple platforms.
How Much is Safiya Nygaard Worth? (Updated 2025)
Thanks to her YouTube success, brand collaborations, and entrepreneurial ventures, Safiya Nygaard’s net worth is estimated to be around $5 million as of 2025.
Her income sources include:
- YouTube ad revenue from her billions of views
- Sponsorships with major beauty and fashion brands
- Her own product lines, capitalizing on her audience’s love for unique, experimental content
Her ability to turn quirky, research-driven videos into viral hits has made her a highly sought-after influencer in the fashion and beauty industry.
A Look into Safiya’s Personal Life
Safiya isn’t just a powerhouse content creator—she’s also a happily married woman. She tied the knot with Tyler Williams, the CEO and founder of Nextbeat, in a stunning, well-documented wedding that, unsurprisingly, became a viral YouTube video.
The couple has been together for years and frequently feature in each other’s content, making them one of YouTube’s most beloved duos.
Despite her massive success, Safiya remains grounded, always staying true to her quirky and curious nature. Whether she’s exploring abandoned malls or testing the latest bizarre TikTok trend, she has a special way of making every video feel like an exciting adventure for her audience.
Final Thoughts
Safiya Nygaard is proof that taking creative risks can lead to incredible success. From her early BuzzFeed days to building a multi-million-dollar brand, she has made a lasting impact on the world of digital content.
Whether you’ve been a longtime fan or are just discovering her channel, one thing is certain—she’s not slowing down anytime soon. If you haven’t already, check out her latest videos and join the millions of fans who love her one-of-a-kind content!
