At just 26 years old, Mikayla Nogueira has established herself as a leading figure in the beauty industry. Originally from Massachusetts, she has transformed her passion for makeup into a thriving social media career, captivating millions with her talent and authenticity. As of 2025, her net worth has reached an impressive $2 million. What began as a creative outlet during quarantine has evolved into a powerhouse brand, solidifying her status as one of the most influential beauty creators online.
From Small-Town Roots to Global Beauty Icon
Born on June 15, 1998, Mikayla was raised in a close-knit Massachusetts community. Though she always had a love for makeup, it wasn’t until the pandemic that she found the perfect stage to showcase her skills. TikTok became her platform of choice, where her dynamic tutorials, humor, and candid personality helped her stand out in the crowded beauty space. With each swipe of a brush and blend of concealer, she won over millions, carving out a unique place in the industry.
Mikayla’s rise to fame may not have happened overnight, but it certainly felt like it. With every video, her audience expanded, engagement surged, and she became a familiar face on the highly sought-after For You Page. However, it wasn’t just her makeup skills that drew people in—it was her authenticity. Rather than simply showcasing a flawless final look, she brought her followers along for the entire journey, sharing every step, challenge, and unfiltered moment. This raw honesty made her incredibly relatable and solidified her connection with her audience.
The Breakthrough Moment: From TikTok Star to Beauty Industry Powerhouse
Mikayla’s rising influence soon captured the attention of major beauty brands, leading to a game-changing moment in her career. Her breakthrough came when Becca Cosmetics partnered with her to launch the Becca x Mikayla Nogueira Zero No Pigment Glass Highlighter for Face and Lip. The product sold out within hours, proving that her impact extended far beyond social media engagement—she had real selling power.
From that point on, brands eagerly sought collaborations with her. She became a trusted figure in the beauty industry, known for her honest product reviews and genuine recommendations. Whether showcasing drugstore finds or luxury beauty staples, Mikayla’s opinions carried weight. Her audience valued her transparency—if a product impressed her, she raved about it; if it fell short, she had no problem saying so. This authenticity cemented her reputation as a beauty influencer who could truly be trusted.
A-List Encounters: The Rihanna Moment
Getting invited to a Fenty Beauty event by Rihanna herself is a milestone few can claim—and for Mikayla, it was a true “I’ve made it” moment. One of the most surreal experiences of her career was meeting the global superstar in person. As a special guest at the exclusive event, Mikayla had the opportunity to interact with Rihanna, a dream come true for any beauty lover. But this was more than just a celebrity encounter—it was a powerful validation of her influence, hard work, and undeniable impact on the beauty industry.
More Than Just Makeup: Mikayla’s Mental Health Advocacy
Behind the flawless foundation and dramatic lashes, Mikayla is refreshingly real. She has always been open about her struggles with mental health, particularly anxiety, choosing to share not just the highlights of her life but also the challenges. In a digital world that often presents a filtered version of reality, her honesty has resonated deeply with her audience.
By using her platform to openly discuss mental health, Mikayla helps break the stigma surrounding it. She reminds her followers that success doesn’t require perfection—there will be good days and bad days, and that’s completely normal. This level of transparency has only strengthened her connection with her community, proving that she’s more than just a beauty influencer—she’s a role model.
Love, Family, and Staying Grounded
Despite her meteoric rise to fame, Mikayla remains deeply connected to her roots. She frequently shares glimpses of her life with her parents, brother, and beloved pet dogs, highlighting the importance of family in keeping her grounded. Her love for them shines through in every story she tells, proving that success hasn’t changed her core values.
In 2024, Mikayla married the love of her life, Cody, in a wedding that fans eagerly followed. Their love story has been an inspiration to many, and their special day was a beautiful reflection of their journey together. But marriage hasn’t altered her essence—she’s still the same down-to-earth, passionate, and unapologetically real Mikayla her followers adore.
Entrepreneurial Success: Beyond Social Media
While many influencers focus solely on content creation, Mikayla has taken things further, mastering the business side of the industry. She has transformed her platform into a revenue-generating powerhouse, collaborating with top beauty brands and launching products that consistently sell out. Her strategic partnerships demonstrate that she’s not just a makeup artist—she’s a savvy entrepreneur.
From her Becca Cosmetics collaboration to ongoing partnerships with Fenty, Charlotte Tilbury, and other leading brands, Mikayla has redefined influencer marketing. Her recommendations never feel like scripted endorsements—they feel like advice from a trusted friend, making them all the more effective.
What’s Next for Mikayla Nogueira?
At just 26, Mikayla’s journey is only beginning. With an ever-expanding audience, exceptional skills, and sharp business instincts, the possibilities for her future are limitless. Whether she launches her own makeup brand, continues high-profile collaborations, or explores new ventures, one thing is certain—she’s nowhere near slowing down.
Her story is a testament to the power of authenticity in the digital world. She has proven that embracing who you are, imperfections and all, and pursuing your passion with relentless determination can lead to extraordinary success.
For those aspiring to turn their dreams into reality, Mikayla Nogueira is living proof that it’s possible. From a small-town Massachusetts girl experimenting with makeup in her bedroom to a multi-millionaire beauty mogul, her rise has been nothing short of inspiring. And if this is just the beginning, the future looks incredibly exciting.
Mikayla’s success is a reminder that true influence isn’t just about talent—it’s about staying true to yourself. Whether she’s blending eyeshadow, meeting Rihanna, or opening up about mental health, one thing remains unchanged: she’s unapologetically Mikayla. And that’s exactly why the world loves her.
